how google makes money – techcrunch sep 2013

September 26, 2013

Google+ is really a social identity data layer designed to help Google personalize all your products and improve ad targeting. The more it knows about you, the better it is at giving you a good experience and making money. Long-term, social is not an option for the search giant. It’s a necessity.

Before Google+, Google knew who you emailed and maybe Gchatted with. Depending on whether you browsed while signed in to a Google account, it would know what you searched for and mapped. If you were on Android or used its other products, it might have known a bit more. But it didn’t know or had to guess about your age, education and work history, interests, and social graph.

So Google+ launched in 2011 under the guise of a social network. That’s a convenient way for a company to get you to volunteer a ton of information about yourself. Personalize a profile with biographical info, add friends and colleagues, follow brands, and +1 and comment on your feed.

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